How Participant Engagement Will Determine How the Sample Business Looks in 2020
Bonnie Breslauer, Chief Customer Officer at Active Measure, will join industry colleagues at SampleCon to discuss and debate how the sample business world is likely to look in 2020 based on whether we are successful or not in significantly improving participant engagement.
"There is no doubt that we need to put respondents' needs first and focus on their engagement to sustain primary research. This is a shared responsibility, not just between corporate clients, MR agencies and sample companies, but across the entire sample supply chain. If not addressed, clients will be forced to rely on a shrinking pool of respondents to take their surveys, impacting representivity and data quality."
The panel discussion will be prefaced by a presentation of the key learnings from GRBN's research-on-research into participant engagement, as well as the key tips from GRBN's participant engagement Handbook, ENGAGE. The Handbook full of practical advice from the experts for improving the research participant user experience. You can access the Handbook from here.
In 2018, GRBN, together with its partners, is undertaking an ambitious implementation program, ENGAGE MR, to drive behavior change, so that the user experience given to people is very different tomorrow from the one given today. You can find out more about the ENGAGE MR program here.
Bonnie Breslauer Joins Active Measure's Executive Team in a New Role
Los Angeles, CA September 6, 2017. Los Angeles based Active Measure, a tech-driven panel company establishing higher data quality standards for its clients, announces Bonnie Breslauer has joined the company in the newly created position of Chief Customer Officer. The company’s consumer-centric philosophy and rapid software development are the driving forces behind its success.
Breslauer will build on its customer-driven growth, and share its profound message throughout the research community. As a member of the Executive Team, she will help guide Active Measure’s strategic vision and positioning.
Active Measure CEO Armen Adjemian expressed his enthusiasm regarding Breslauer’s acceptance of the role: “I could not be more excited to have Bonnie on the Active Measure team. She brings a stellar reputation and deep industry knowledge to the company. Her passion for true research panels and a quality driven product are perfectly aligned with Active Measure’s mission. We're solving one of the most complicated issues in sampling – delivering quality data at a time when respondent engagement is at an all-time low and online fraud is rampant. We've built a true research panel that not only addresses these issues, but also provides significant feasibility with a continuous investment in panel and technology. Bonnie will help us shape the product, incorporate client needs, and share our story.”
Breslauer is mutually excited: “Active Measure is the perfect fit for me. I’m all about delivering quality and consider managed panels to be the gold standard. I have no doubt that Active Measure’s product offering and message will resonate with clients. I’m truly thrilled to join a vibrant company that has tremendous momentum in the marketplace.”
Breslauer is a pioneer and veteran of online marketing research. She joined Lightspeed, part of the Kantar Group, in 2001 to commercialize its panel offer in North America. Throughout her tenure, Breslauer held multi-faceted executive roles, on both a regional and global level. In Lightspeed’s early years, she was instrumental in building the US business, driving both revenue growth and profitability, while hiring and managing high performing, client-focused teams. She instituted and managed Kantar’s first online sample procurement program launched in 2006. She led teams that focused on meeting the online sample needs of the Kantar companies, such as Millward Brown, TNS and Added Value. Throughout her 16 years at Lightspeed, Breslauer gained industry-wide repute as a trusted advisor and an advocate for clients.
Prior to her tenure at Lightspeed, Breslauer worked for market research firms such as Maritz, M/A/R/C and TNS, where she specialized in research based customer loyalty programs. She consulted with Fortune 500 client organizations to align the voice of the customer with business practices to improve the customer experience and ultimately increase retention.
Breslauer is a long-time member and participant of numerous industry associations, including the Insights Association (formerly CASRO/MRA), ARF, ESOMAR and AMA. She is a founding member of SampleCon, a conference dedicated to driving the sample industry through discussion of trends, disruption and innovation for the future.
Active Measure Continues to Grow
Active Measure is demonstrating that it can deliver high quality consumer data with scalable proprietary panel at a time when the entire market research industry has deep concerns about sample quality.
The product feedback and increased demand from our growing client base has been encouraging. As a result, we are proud to announce that Active Measure has hired two more industry experts to help support and service our clients’ needs.
Alan Mavretish has joined Active Measure as Vice President of Client Development. Alan is a highly skilled professional with over 20 years of market research experience in roles of client development, client support, project management, and operations. Alan has substantial background in quantitative and qualitative research services and has held various positions at Schlesinger Associates, Instantly (uSamp), and itracks.
Joel Schmaltz has also joined Active Measure as Director of Client Development. Joel has over 10 years of Market Research experience in a variety of roles, including software development, panel development, operations management, and client development. Joel’s gained significant experience at itracks, a qualitative software provider, where he was an integral part of the company’s growth and success.
Hyper-focus on quality drives our success. We apply this focus in every aspect of our company to achieve: Quality Data, Quality Panelist Experience, and Quality Client Service.
Active Measure is pleased to announce and welcome Ted Bouzakis as Executive Vice President of Sales.
Ted will be responsible for the leadership of the Active Measure sales team, developing new business opportunities and delivering quality solutions to customer needs.
Ted has a proven record of facilitating long term business relationships with both customers and industry executives. His commitment and passion for solving market research challenges, coupled with his industry experience and knowledge, will complement and enhance Active Measure's vision of delivering quality sample and innovative products to the marketplace.
When asked why he joined Active Measure... “Active Measure is the one company that has the leadership and the vision to address the two biggest challenges that face the market research industry today: data quality and consumer experience. Active Measure uses technology in imaginative ways to deliver the highest quality sample to clients while providing a rewarding and engaging experience to maintain a highly responsive consumer panel."
Prior to joining Active Measure, Ted was Executive Vice President and Head of North American Sales at Instantly which was acquired by SSI in 2016. In addition to market research industry experience, Ted has over 20 years of executive management and sales experience at ADP and Dell/EMC.
Trust & Participant
Active Measure participates in GRBN’s global Trust & Participant Engagement Initiative.
GRBN’s goal is to address serious research issues, such as participant experience, declining participation rates, data quality, and the negative impact these are having on our industry and our clients.
Visit GRBN News to read more
GRIT report sheds light on important issue GRIT report sheds light on one of the important issues facing online sample and data quality.
To quote, “It seems that few grasp the relationship between quality and respondent experience”.
Check out “Study Design vs Sample Quality” on page 26.
Visit GreenBook to Download the latest GRIT Report